Citrus Electronics Essay Example | Topics and Well Written Essays - 500 words

Citrus Electronics - Essay Example Product delivery entails getting the products to the various customers. This calls for the creation of distribution channels that provide an orderly way of getting the products to various target customers. Delivery and distribution channels provide logistics, transactional efficiency, and facilitate customer satisfaction after they receive their purchases (Ross, 2004). Creation of a local dealer network is necessary for customers who require personalized services from Citrus Electronics as it saves time and costs for both the company and the customer. Selling directly to customers through an e-commerce website and use of a shipment programme can also be used. Developing a specialized sales team that deals directly with customers will establish preferred delivery systems thus enhance customer satisfaction. At the end of sales and purchasing processes, the relationship between the customer and Citrus Electronics is barely over. This is because functions such as repair and maintenance need to be provided by the company for a while longer. As a young company, Citrus Electronics should regard after-sales service as a significant element of enhancing the customer’s trust in the company’s products. As a way of improving after-sales services, company technicians and experts should be available to the customers whenever needed even if it means they have to travel long distances.

Forage grazing system Essay Example | Topics and Well Written Essays - 500 words

Forage grazing system - Essay Example Naturally, livestock animals like cattle, sheep, goats and horses live by forage utilization because their digestive system allow them to gain energy and other valuable nutrients (Murphy, 2005). The most efficient way for these livestock to consume forage is to allow them to graze. Nevertheless, an appropriate grazing system is necessary for effective and efficient grazing. Developing a rotational grazing is the most effective way to maximize forage utilization as well as consumption on a limited piece of land. According to W.D. Pitman (2010), paddock grazing refers to a grazing management system whereby livestock is grazed in a rotational manner in a large number of paddocks. Depending on the size of the paddock and the number of animals grazing, a paddock may be used for a number of days before animals are moved to the next paddock. Although it is very intensive, it allows the farmer to prepare adequately in and out of the season. Routinely, rotational grazing takes up to 30 days. This allows the farmer to match the nutritional needs of the animals with the availability of feeds (forage). Rotational grazing will ensure that forage stock are not re-grazed or overgrazed on a particular cycle. This is advantageous to the farmer since it breaks the life-cycles of parasites and other pests. Farmers save a lot of money that could otherwise be used for livestock management. Rotational grazing also allows the farmer to allocate small portions of the land for conservation of grass (silage of hay) especially where growth of grass has gone beyond livestock requirements (United States. Bureau of Land Management. Idaho State Office, 2007). Increased production: - use of modern farm machinery and skills help to increase farm yields. It avails all the resources to the farmer that aids in all operations. For instance, the use of irrigations, farm machineries ensures that the farmer has

Peer Pressure Essay Example for Free

Peer Pressure Essay According to Took (2007), making decisions on your own is hard enough, but when other people get involved and try to pressure you one way or another it can be even harder. People who are your age, like your classmates, are called peers. When they try to influence how you act, to get you to do something, its called Peer Pressure. Its something everyone has to deal with even adults. Peer Pressure is one thing that all teens have in common. You cant escape it; it is everywhere. No matter how popular you are, how well liked you may be or how together you feel, sooner or later you will have to face peer pressure. Whether it is pressure to conform to a group norm or pressure to act a certain way. People are influenced by peers because they want to fit in, be like peers they admire, do what others are doing, or have what others have. Mueller states that, â€Å"The ugly reality is that Peer Pressure reaches its greatest intensity at just the age when kids tend to be most insensitive and cruel. † Every Peer group has its own identity and which greatly depends on the personality of its members. Feller (1995), has stated that despite the differences between groups, the group members always try and influence each other. They have some conformity to common set of rules and norms, which a member must not break without being forced to leave the group. Also Peer Pressure can be either positive or negative. Pressure exerted in a positive way can help motivate you on to be the best you can be. Keeping up with the schoolwork or being more articipative in class are the traits of positive Peer Pressure exerted on you by the group. Negative Peer Pressure can make you do things you don’t want to do, like having early sex or taking drugs. It can make you feel depressed and de-motivated. â€Å"Responding to Peer Pressure is part of human nature — but some people are more likely to give in, and others are better able to resist and stand their ground. People who are low on confidence and those who tend to follow rather than lead could be more likely to seek their peers pproval by giving in to a risky challenge or suggestion. People who are unsure of themselves, new to the group, or inexperienced with peer pressure may also be more likely to give in,† (Lyness, 2006). Also Feller (1995), in his study, states that Peer Pressure can be very subtle-you may not realize its happening. Some groups use Peer Pressure as a tool to gain power over members, whereas other don’t intend to exert the pressure, they just do that naturally. According to Hardcastle, there are certain personality traits or risk factors that make you ore prone to give in to pressure. Some kids give in to Peer Pressure because of low self esteem and lack of confidence, whereas others give in to pressure because they want to be liked, to fit in, or because they feel that others would make fun of them if they don’t go along with the group. Messier, states that, â€Å"The only pressure Im under is the pressure Ive put on myself. † The idea that everyones doing it may influence some kids to leave their better judgment, or their common sense, behind.

A Christmas Carol Essay Example for Free

A Christmas Carol Essay As regrets had taken place and thoughtfulness had also entered his mind. Another place that Scrooge was brought to that night was a Christmas Eve party that Scrooges old boss had thrown and the spirit enlightens Scrooge on the fact that everybody was joyful, happy and merry and what the spirit told Scrooge was that this party must have come to three or four pounds back then and Scrooge had realised that the happiness is as such as though a fortune had provided it but this was not the case as is was not a fortune that was needed for this joy. This is Scrooges first recognition of the value of money. The Second Spirit The description of the second spirit is of a large, fat man in a robe sitting on a throne with delicious food surrounding him. Through this Dickens outlines Scrooges greedy nature in the present moment. As this spirit brings Scrooge through where he lives they see the bakers and Scrooge asks whether there is a peculiar flavour in what the spirit sprinkles from his torch and the spirit replies, There is. My own Scrooge then asks if it would apply to any kind of dinner on this day and the spirit replies, To any kindly given. To a poor one most. Scrooge asks why and the spirit tells him that the poor one needs the dinner the most. This must have made Scrooge realise that this is true and that he had not realised. Another part of this chapter that moves Scrooges feelings is when he is reminded of the evil words he has spoken from the Christmas Eve, which is, If he be like to die, he had better do it, and decrease the surplus population. The spirit says these words to Scrooge at a time where they are visiting the Bob Cratchits household. After hearing the spirits words Scrooge begins to feel remorse and shame. At this time Scrooge is feeling more and more emotional and he is also feeling sympathetic for those he has hurt during the holidays and especially for Bob Cratchit his employee after hearing the way Bob speaks of him with great respect unlike the way his wife does, Mr Scrooge! Said Bob. Ill give you Mr Scrooge, the founder of the feast! these few words tell us that Bob has recognition of the fact that the meal in front of him wouldnt be there if it wasnt for Scrooge himself. How Mrs. Cratchit speaks is different, I wish I had him here. Id give him a piece of my mind to feast upon, and I hope hed have a good appetite for it on which one drinks the health of such and odious, stingy, hard, unfeeling man as Mr Scrooge. Mrs. Cratchit obviously knows exactly how Scrooge is or maybe how he used to be. Towards the end of the second spirits time Scrooge is brought to his nephews Christmas party that Scrooge was invited to but unfortunately Scrooge had turned down his nephew to go home instead. While Scrooge is at the party he hears more of how people speak of him behind his back but this time it is his own nephew, I am sorry for him; I couldnt be angry with him if I tried. Who suffers by his ill whims? I mean to give him the same chance every year, whether he likes it or not, for I pity him. What his nephew says here must of got to Scrooge for sure. Right at the end of this paragraph there is a time at which the spirit unveils to children from his robe and he describes the little boy as ignorant and the little girl as poor. From Scrooges mouth he tries to say that the children are fine children but the words choke themselves. Scrooge cannot deny the fact that the children were not fine and had a bad personification. Just as the spirit leaves Scrooge he leaves Scrooge with the words, Are there no prisons? Are there no workhouses? which is also what Scrooge had said at his shop on Christmas Eve to a couple of charity workers. I now noticed that it was all backfiring at Scrooge all of his bad ways in the past had started coming back to him and he then gets a vision in his mind of when Marley had visited him just before the third spirit arrives to him. The Third Spirit The first glimpse of information that you gather about the third spirit is that the spirit is a phantom gliding along like mist which is as though it is taken out of a horror movie, lifting up his eyes, beheld a solemn Phantom, draped and hooded, coming like a mist along the ground towards him. This is what would make somebody very scared especially as it during the night as all of the spirits visit him within the night of Christmas Eve and Christmas Day as Marley tells Scrooge so, Expect the first tomorrow when the bell tolls One Expect the second on the night at the same hour. The third, upon the next night when the last stroke of twelve has ceased to vibrate. The description of the Phantom is that of the Grim Reaper, It was shrouded in a deep black garment, which its head, its face, its form, and left nothing of it visible. This description makes me certainly feel that this Phantom resembled death by every means of its appearance and also that this last visit had something to do with death. After a visit from Marley, the first Spirit showing past and the second showing present Scrooge was very keen on listening in carefully to the third spirit a phantom showing him his future. It is almost as if this phantom was sent last to really make Scrooge learn his lesson as it is obviously intimidating Scrooge. The phantom could have been sent to scare the last bit of hatred out of Scrooge to make him pure in his mind, Scrooge feared the silent shape so much that his legs trembled beneath him I fear you more than any spectre I have seen. Scrooge is definitely seeing this is a great privilege for him to have this phantom as you read, I know your purpose is to do me good I am prepared to bear your company The night is waning fast, and it is precious time to me. What Scrooge says in this lines that I have targeted is very assuring that he knows what is to come of himself if he does not pay attention and he especially lets us know this when he says that his time is precious and this allows us to know that Scrooge does not want to end up like Marley but wants to have a better afterlife. A dreadful place that the phantom brought Scrooge to, was a conversation involving two women that knew the late Scrooge before he died. Scrooge is brought to two women talking of Scrooges ways before there was time to change, Every person has a right to take care of themselves. He always did why wasnt he natural in his lifetime? The reason he is in italics is because this is how it is in the book and the reason for that is probably because when one of the women were talking about Scrooge they probably emphasized he very much. What they also ask about him, that why wasnt he natural shows for a moment that they could have had care for Scrooge but this isnt true for two reasons and one is because they speak of him badly the rest of the time and they had also robbed Scrooge of his goods after he died and placed them in bundles, if I could have laid my hands on anything else. Open that bundle, old Joe, and let me know the value of it. This is as if there is no care in the world for Scrooge even as though they waited for him to die just to take him for what he has. Another example of horrid speaking of Scrooge is still from the same woman saying, He frightened everyone away when he was alive, to profit us when he was dead. This shows us that it was as though they waited for his death to occur. Scrooge was realising that this is not the correct way to be thought of after dying as he says to the phantom, I see, I see. The case of this unhappy man might be my own. My life tends that way now. Merciful heaven, what is this. Scrooge almost prays there to beg for forgiveness because of the life he has led, one. These visits and more from this phantom has most definitely shown Scrooge what he is walking himself into and at the end of this chapter and the end of this phantoms visit the phantom shows Scrooge a grave with Scrooges name written upon it and Scrooge had just caught on to the fact that the man he visited that was dead was him and the women thieving the man where thieving him, Am I that man who lay upon the bed? The fact that this is a question shows us is was as though Scrooge did not want this to be true. The final assurance that Scrooge has changed is right at the end of the chapter when Scrooge says himself, I am not the man I was. I will not be the man I must have been but for this intercourse. Why show me this, if I am past hope? I will honour Christmas in my heart, and try to keep it all the year. I will live in the past, the present, and the future I will not shut out the lessons that they teach. Oh, tell me I may sponge away the writing on this stone! The reason I have written so many quotes here is because they are all valid for my point that Scrooge is begging for forgiveness for his past ways and that he promises he will changes and has changed. He begs that the gravestone is not to be his and he tells the phantom that he has had his lesson taught. I know knew that Scrooge had changed for the better and this is purely because he had been visited by the three spirits and Marley; this took time and gradually built more and more guilt into Scrooges mind and this is the main reason why Scrooge changed. Conclusion Throughout analysing the story and each individual spirit we see the growth of Scrooge. Overall Dickens has written a provoking story, in his use of spirits and flashbacks creating a drastic change within Scrooge. The reader almost feels a sense of relief at Scrooges achievement as you are confident it will be for the better. The power of making Scrooge regretful is carried out effectively. Dickens sums up the story with the last chapter The End of it sparking the idea that at the end of something there is a new beginning which is exactly what happens. Scrooges misery is brought to an end and his happiness is shared with everyone, leaving the reader to believe that it is possible for any one to change.

Review And Study On Commercial Pressures Media Essay

Review And Study On Commercial Pressures Media Essay The national press has long been the backbone of national pride. Seemingly news was one of the only sources of information about all the on going activities and current affairs stories around the world. Newspapers and television news plays a huge role in everybodys lives, to be in the know we either read the paper or watch the news. However now some may argue commercial pressure from the early 1990s have changed the outlook of news production. The primary principal of any form of commercialisation is for financial gain. Society today can seem to be more focussed on economic profitability then the quality they present. Commercialization can connote excessive advertising, ‘corruption, meaning to emphasize the profitable aspects of, especially by scarifying quality or debasing inherent mature. (Jorgensen. W. K and Hanitzsch, 2009) Authors Jorgensen and Hanitzsch also argue that commercialisation of news interferes with the publics understanding of issues as mediated by the news me dia. ‘Commercialization of news as any action intended to boost profit that interferes with a journalists or news organizations best effort to maximize public understanding of those issues and events that shape the community they claim to serve (Jorgensen. W. K and Hanitzsch, 2009). In this essay I will attempt to evaluate if and how news production changed after the 1990s, and if it was changing why was it changing. Had news surrendered to the commercial pressures? Was commercialising news beneficial for audiences or merely new production companies? Looking briefly into the history of broadcasting will help assist me into determining how news production was before the 1990s and how commercial pressures influenced the way news is being produced today. The ‘Industrial Revolution was a period from the 18th to the 19th century. The Industrial Revolution bought the emergence of the rise in technology; industrial competition was now becoming fierce. Things were slowly beginning to change in society, aspects such as newspapers were facing rising manufacture costs and people now spending their disposable income on things of a more entertaining nature i.e. magazines. Commercializing news was the way forward in making more profit. The Industrial Revolution created news production companies now to be able to print quantities in thousands; many believe this was the point in the century when commercial aspects such as ‘Journalism as entertainment and ‘Yellow Journalism began. Thussu (2007) argues: ‘As the taxes and duties on the press were progressively reduced during the late nineteenth century, newspapers became an increasingly important commercial enterprise, thriving on sensationalist stories. ‘(Thussu, K, D.2007) The United States of America influenced news production in Britain significantly with firstly Penny Press to news shows such as ABC and Fox News. As Thussu (2007) notes: ‘The US, the home of the idea of a mass society and mass communication, could also be said to be the inventor of the infotainment industry, starting with the ‘Penny Press in the 1830s. (Thussu, K, D.2007) The ‘Penny Press, these were newspapers that were produced in the mid 19th century, it first arrived in 1833, one of the first newspapers was Benjamin Days Sun. The ‘Penny Press were newspapers that were being sold for one penny compared to other papers that were being sold for six cents. The papers appealed to a larger audience firstly because they were cheap but the articles were more about crime, murder and human based interest stories. Could we attempt to say that newspapers in early 1990s and present decided to go back to a similar style of producing news? This maybe what Gitlin (2005:51) is arguing about: ‘For a constituency being conditioned by trashy crime pamphlets, gory novels and overweight melodramas, news was simply the most exciting, most entertaining content a paper could offer, especially when it was skewed, as it invariably was in the penny press, to the most sensational stories. In fact, one might even say that the matters of the penny press invented the concept of news because it was the best way to sell their papers in an entrainment environment. (Cited in Gitlin, 2005:51) (Who has been cited in Gitlin) The 19th century saw the British newspaper take a dramatic turn, the media alongside news production become increasingly commercialised. News was now seen as a commodity, something that could turn commercial, and bring profitable advantage. Before the commercial change news production had editors focused on arguing about politics and power. However by the centurys end editors looked at writing stories for profit. Which story would bring in the most money? As Baldasty (1992: 139) notes: ‘The newspaper had emerged as a business dedicated to presenting information within the parameters of profitability. Baldasty further contends that: ‘The commercialization of news in the nineteenth century was the result of changes in three important areas of the newspaper: its finances, the vision of what the press could and should do, and the exigencies of doing to day- operations. (Baldasty, 1992:04) Looking into more closely the production of news in the UK we will begin with the British Broadcasting Company. The BBC began the broadcasting monopoly, in 1922. The BBC was primarily funded by the licensing fee. The BBC wasnt concerned with any advertisers which made it distinctively stand out as a non commercial channel. Lord Reith developed the BBC; he promoted the ‘philosophy of public service broadcasting both with television and radio. The BBC was awarded the first Royal Charter in 1927 and they began broadcasting in 1936, however in 1955 they lost its monopoly with the launch of ITV. ITV being an independent television channel, it was solely funded by advertisement, which gave the aspect of ITV being a more commercialised channel. However ITV also had to meet public-service obligations. Channel 4 was created by an Act of Parliament; it began regular broadcasts on 2 November 1982. Like the nations long-established public-service broadcaster the BBC, it had gifted broadcasting frequencies, but like ITV it doesnt receive funding from the television licence income. It is publicity owned not profit broadcaster, today all programming is financed through its commercial activities, which include the sale of on-air advertising. Although the channel was funded through advertisement the channel ‘retained and even widened the public- service ethos, particularly in relation to the provision of news and current affairs. (Thussu, K, D.2007) For this section of the essay I will be investigating why newspapers essentially became commercialised. Firstly I will look at the rise of advertising. As Thussu (2007) argues: ‘The growth of advertising- one result of industrialisation provided a major source of revenue for newspapers for newspapers in the late ninetieth century. (Thussu, K, D.2007) Advertising in the late nineteenth century had become a powerful element. Newspapers were facing financial panic and turned to advertiser for financial support. Advertisers needed publicity so they would pay newspapers to publicize their products or services in the newspaper which newspapers would charge for. The rise of advertising came into action as advertiser looked upon newspapers as the source that would bring them circulation all over the country. Newspapers were cheap however they were one of few resources that could communicate something on such a large scale. Thussu notes: ‘The global expansion of television and other media could not have been possible without the support of advertising revenue. (Thussu, K, D.2007) Advertisers wanted to use newspapers as their tool for reaching the consumers, and newspapers needed their financial input. As Baldasty observed: ‘Advertising emerged as the chief financial supporter and shaper of the press. (Baldasty, 1992:139) The rise of popular culture increasingly became a reason why newspapers had to conform to the rules of commercialisation. Popular culture can be seen as commercial culture, culture of the masses. Culture that has been severely influenced by the mass media, popular culture has seen a downgrade in aspects of literacy, reading, television, film and so much more. Newspapers needed to accept and acknowledge their new audience and the demographics. So many can argue popular culture aroused the formation of popular press. Newspapers were formed primarily for the two aspects of informing the world of important events, issues and crimes. Secondly making profit from this. Newspapers in the 1990s saw a change in the trend, a percentage of readers now wanted newspapers to be more entertaining. Baldasty noticed this as: ‘Many came to see the newspapers as a business rather than a political tool. (Baldasty.1992.p139) The readers required articles about celebrities, sport and wanted images to look at. If newspapers wanted to survive they had to give in, it would have been inevitable for them to play the game and accept the needs of their readers. Working class newspapers were now being replaced by popular newspapers such as the ‘The Daily Telegraph with ‘The Sun. Lord Northcliffe an infamous press baron took the newspaper industry by storm. He invested in declining newspapers and then turned them into more entertaining and profitable press; he detected the gap in market and knew how to gain from this. The United State saw television become as important part of their American life after World War 11, the evening news now became a regular feature in many households during the late 1940s and 1950s. As Bernhard argues: ‘The US government used television networks to sell the ideological war against communism to the American public, persuading networks to broadcast news and current affairs programmes approved by the government agencies and thus making them act as unofficial state propagandist. (Bernhard 1999) The predominant change in the nature of newspapers began will their need for financial gain, the papers began to support political parties; this was one small step towards gaining more financial help. The newspapers would write passively about the party and influence their readership. An example of this was when press baron Rupert Murdoch shared his liberal views with the readers of newspapers ‘The Sun and ‘Daily Times. Murdoch identifies himself as a libertarian, he used the newspapers to promote and highlight the left wing politics. Murdoch was also rumoured to have a close alliance with Margret Thatcher. ‘The Sun was also said to be responsible to for unexpected victory of John Mayer, in the elections 1992. Another reason why newspapers had the increase pressure to commercialise was caused due to the rise of technology. Technology has affected everything we know, news production suffered as we welcomed the internet. The internet changed the way we consumed news, we now had news 24 hours a day worldwide. There was no longer the need to walk to the corner shop to buy the paper. Technology and the internet not only changed the way news was being produced it was changing the way news was now being gathered. Mid 1990s saw news production turn to the World Wide Web, the World Wide Web was operational in the 1990s and become a phenomenon. The web was now another source used to illustrate the news stories. Things such as magazines, newspapers and television news programs all faced the dilemma to join the ever developing internet. Lasica argues: ‘News organizations and television networks built virtual newsstands carrying up-to-the-minute headlines (Lasica, 1996) Modern technology allows people to be just like a real news presenters. Mobile phones and the video function create instant coverage of news taking place anywhere around the world. News reporters are no longer efficient or accurate with the production of the latest news. In 2006 the ‘balance of power in Senate was affected in the recording from a cell phone. It was a recording on a cell phone that recorded ‘George Allens infamous ‘Maccaca comment in the mid term elections. People always are now using social networking sights to blog entries, this can seem to be very appealing to the new generation as they can just log onto the internet and read a blog. Commercial pressures such as the rise of technology created the news to no longer be quick enough on news coverage. This can be seen as one of the influential decision on why news had to change and become more commercial, to gain their audience back. Information I gathered on the 20th century informed me that we saw gradual change in the popularization of television, radio and the persuasion industry such as advertising and propaganda. This bought me to the conclusion of television news being the subject of commercialisation also being a reason for commercialisation. 1955 saw boom in television news with the arrival of ITN, Independent Television news. The growth of television is one of the vital reasons of news production i.e. newspapers becoming more commercialized. Television saw dramatic change when we switched over to digital television. This bought with it numerous channels dedicated to news. On June 1st 1980 Ted Turner introduced CNN (Cable News Network) this was a channel that produced news 24hours a day from just one click of a button. Digital television became an overnight success everybody wanted the countless number of channels however this put a major strain on newspapers. Original news shows such as the BBC news seemed to be changing aspects of it to become more appealing, Thussu argues: ‘The BBCs flagship current affairs series Panorama, broadcast since 1953 had set the standards for current affairs reporting for half a century, with a dedicated audience of up to 10million in its heyday in the late 150s. It too was shifted to a late weekend slot and its content diluted to retain steadily declining viewership. (Thussu, K, D.2007) News now contents now could be argued to be infotainment, news being a information based program that now seems o include entertainment contents to enhance viewership. Thussu notes: ‘Infotainment was deemed a necessary mechanism to connect with the rapidly fragmenting news audiences. (Thussu, K, D.2007) An example of infotainment in new was the O.J Simpson case. This case was said to be one of the most published criminal trails in American history, this trial was published all over newspapers. Time magazine published a cover of O.J Simpson; it was a mug shot of him where he appeared much darker than he actually is. This caused lots of media controversy, was he made darker in the picture to appear more threatening? However many argue this was only done to influence readers that this man was guilty and a menace, newspapers now seemed to be appearing biased, was this to gain more readership? Thaler 1992 described the ‘Simpson saga as a mega spectacle, a key in the decline of journalism (Thussu, K, D.2007) Douglas Keller distinguished: ‘For TV news, 1995 was the year of Simpson spectacle, thus making clear that the priorities of corporate journalism are infotainment and profits, merging news into entertainment and journalism into business. (Thussu, K, D.2007) All these commercial pressures combined gave me the impression that news now had become more entertainment based and had ‘dumbed down. TV news was a product of commercialization newspapers now decided to follow, by quality papers becoming more like tabloid trash. Thussu argues that newspapers now had multiple ‘storylines involving murder, sex, celebrity and race.'(Thussu, K, D.2007) I gathered quantitative content analysis from the book ‘Tabloid Tales (Sparks. C, Tulloch, J. 2000) Information was carried out on newspapers Times, Guardian and the Mirror. This was to examine the indications of how tabloidization was occurring over time. Broadsheet papers such as the Times, Guardian were compared to the Mirror a tabloid newspapers. Things that were tested were aspects such as how many fewer international news stories were present, the usage of more images and less text and lastly the increased amount of human/entertainment stories. ‘A continual decrease in the numbers, from a high of 3.7 stories per page in 1957 to a low of 0.4 per page in 1997. (Sparks. C, Tulloch, J. 2000) The Times: ‘increase in the number of photographs per page in the newspaper with a low of 0.4 in 1952 to a high of 2.1 in 1982. (Sparks. C, Tulloch, J. 2000) The Guardian: ‘Results show a steady increase from 0.5 photographs per page in 1962 to approximately 1.5 in the 1970s and early 1980s. (Sparks. C, Tulloch, J. 2000) Over the last fifteen years the Mirror has had steady increase in photographs per page. Research shows that the Times and Mirror both show: ‘1.5 pictures per page in the 1990s. ‘If we take an increase in photographs as being a reliable indication of tabloidization, then maybe this could suggest that this particular broadsheet newspaper is becoming more tabloid- like in form. (Sparks. C, Tulloch, J. 2000) Sparks and Tulloch also examined the amount of entertainment and human based stories in the newspapers. ‘The percentage of entertaining news stories has increased dramatically over this time period, from just over 6 percent 1952 to 17 percent in 1997. This can indicate to me that readers are now more interested in pubic interest stories than actual news. (Sparks. C, Tulloch, J. 2000) Competition early 1990s was increasing with new digital media and 24hours news coverage available online. News production appeared to now have the attitude of ‘give the readers/viewer what they want at any cost, even if this meant losing journalistic range of hard news stories. The early 1990s saw a new form of culture forming celebrity culture. New generations are now seemingly more obsessed with glossy magazines or newspapers that feature human biased stories or have a celebrity spread. Sothard argues: ‘Many of these young people do not read if they can avoid it, they are not interested in politics or current affairs; they do not go to opera or the theatre†¦ They are post-modern, post serious, post-literate,- and post-broadsheet, which means that the audience for serious journalism is disappearing. (Sothard, 1997) When society decided to change, news production had to conform or lose business. News can be argued to be losing its value and no longer having hard news stories that once a public loved to read. Sadly however news like everything else in this world is a profitable business where the main concern is financial gain. The news is only giving you what you want. Commercial pressures such as technology, popular celebrity culture and a new dumbed down market created a new outlook for news production. News can be looked at as less informative, tasteless and more focussed on entertainment than political concerns. However were we the public and the readership not to blame for this? Bibliography: 1. Baldasty, j. G. (1992), The commercialization of news in the nineteenth century. London: The university of Wisconsin Press. 2. Dahlgren, P and Sparks, C. (1992) Journalism and the popular culture. London: SAGE publications. 3. Jorgensen. W. K and Hanitzsch, T. (2009), The handbook of journalism studies. Oxon: Routledge. 4. Sparks, C and Tulloch, J. (2000) Tabloid Tales. Boston Way: Rowman Littlefield Publishers 5. Thussu, K, D. (2007) News as entertainment. London: SAGE publications. 6. Www.questia.com/googlescholar.qst?docld=5000599873 7. www.philiphodgett.com/2009/07/31/how-has-technology-changed-news-reporting. 8. http://onlinejournal.com/artman/publish/article_4654.shtml

Love :: essays research papers

Love is the most important aspect of human life as we know it. The reasons are because it is one of the only things that can not be bought with any amount of money so it makes it a very scarce resource. If love would have a price tag it would be for an infinite amount of dollars, pounds, or even pesos. Some people live their whole life looking for a " true love" some are lucky and find it. Some live their life la vida loca and have never found the time to find a true love. Others get tired of waiting and get married without love. Love has not changed at all over the course of history and this makes it the most important emotion in the human mind, body and soul. Over time the definition of love and what it is has been debated and argued over, but in most cases the answer is very similar. "True love is like two rivers that meet and merge, intertwining completely into one, then flowing on together. True love cannot be buried; but once unselfishly rooted it will grow forever." Quote on quote true love does exist but unfortunately is not found by all. During Plato and Socrates years it was harder to make a clear definition of love due to the fact that most people didn't have a chance to find their perfect match. Due to the politics involved in arranged marriages people didn't have a good chance to meet the person of their dreams and whom they really loved. This gave some sour views of love and the concept of true love. The lower class in the early days was the luckiest class of that time period because they had a chance to seek out the person they wanted to be with because it wasn't important if a merchants' son married a farmers' daughter, but if a prince fell in love with a farmers' daughter the chance of them being able to be together was impossible. 1 Anonymous www.home.talkcity.com/MoshPitWay/wrenwren1/quotes.html 9/25/00 12:22AM. Plato completely understood love and this is why he never got married. He was a great philosopher and communicated and learned from of great philosophers ex. Socrates and Aristotle. Plato believed that love got people hooked and got them to do abnormal things. "Love is a serious mental disease." and then he goes on to say "Love is the joy of the good, the wonder of the wise, the amazement of the gods.

Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advert

Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advertising In the arena of advertising in modern Western society, the consumer can become numb from over-saturation. Advertising stretches over all forms of media, with independence that critic Judith Williamson says intentionally reflects our own human reality (Lord, 263). Advertising becomes a natural presence for consumers; it overwhelms us until we stop trying to understand and decode the images and slogans presented to us. In "The Rhetoric of the Image", critic Roland Barthes uses particular advertising images as dissection models to systematically extract the meaning of cultural codes. In her essay "Decoding Advertisements", Judith Williamson discusses the self-reflective advertising system that assigns human values to products to promote the purchasing of these products to satisfy a non-material need. Advertising, in effect, sells us ourselves, or at least what we would like ourselves to be (264). The combined theories of Barthes and Williamson are a solid springboard in discussing two a dvertisements: one in print and one in the medium of television. The print advertisement is for a men's cologne called "Romance". The magazine ad features a black and white photo of a man holding a woman as she bends backwards, careening almost to the point of falling off of a tire swing. The second ad is a thirty second "spot" depicting three young teenage girls who flirtatiously use their Coca Cola cards to get "free stuff" from a surprised (albeit pleased) male clerk. In both ads, beyond the surface of the initial message there resides a somewhat disturbing subtext of sexism, male dominance, and male fantasy. In order to sell their products, Ralph Lauren and Coca Cola ... ...d titillate. The old expression is "sex sells" but what really sells is male dominated sexual fantasy. This is not to say that all advertisements are sexist, or sexist against only women, but it is to say that in many ads what may seem like a simple image of "romance" or a fun trip to the store is really an entire structure of meaning. Roland Barthes and Judith Williamson employ almost scientific methods to extract rhetoric from advertising images but even their methods are not foolproof. The structure of meaning in an advertisement will vary upon the person perceiving it. The important thing is to recognize common dominant ideologies in ads, and the values that advertisements want us to desire and attain through their product. If we must buy into ourselves, we should at least make an informed decision before we accept and pay for ideology which is not our own.